Most PR agencies are built for brands that already have a seat at the table. Swamp PR was built for the ones who haven't been invited yet — but are about to kick the door down.
Founded by University of Florida-trained strategist Zack Forde, we bring graduate-level communication strategy to clients who deserve it most.
"The swamp is loud, alive, and impossible to ignore. Your brand should be too."
— Zack Forde, Founder, Swamp PR
Who We Serve
Three kinds of clients. One mission.
🌱
Small Businesses & Startups
You've built something real. Let's make sure the world knows it exists. Strategic PR that helps emerging businesses punch far above their weight class.
🎙️
Personal Brands & Influencers
Your reputation is your business. We help creators, entrepreneurs, and thought leaders build a public narrative that's authentic and impossible to ignore.
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Nonprofits & Causes
Mission-driven work deserves mission-level visibility. We help nonprofits amplify impact and reach the audiences that matter most to their cause.
The Man Behind the Swamp
Zack Forde.
Florida-born. UF-trained. Built for the underdogs, the unheard, and the ones ready to make noise.
Zack Forde · Founder & Principal Strategist
The Story
Born in Florida. Built for this.
Zack Forde knows what it means to be the underdog with a great story and no platform to tell it. Growing up in Florida, he watched small businesses, passionate advocates, and community changemakers get overlooked — not because their work wasn't remarkable, but because nobody was helping them be heard.
That gap is why he built Swamp PR. He holds an undergraduate degree in Public Relations from the University of Florida and is currently completing his Master's degree in PR — also at UF, one of the most respected communication programs in the country.
His approach is rooted in three beliefs: every brand deserves a strategy, the best stories are always the honest ones, and the hardest clients to pitch are often the most worth fighting for.
What Drives Us
01
Authenticity & Storytelling
Every brand has a real story. We find it, shape it, and make sure the right people hear it.
02
Results & Strategy
We don't generate noise. We generate results tied to clear strategic objectives.
03
Community & Social Impact
PR is a tool for change. We fight hardest for clients whose work makes communities stronger.
04
Creativity & Innovation
The swamp adapts and finds a way through. Fresh, unexpected thinking on every brief.
05
Accessibility & Affordability
Great PR shouldn't require a big-agency budget. We're committed to clients who need it most.
Credentials & Background
In Progress
Master of Arts in Public Relations
University of Florida · College of Journalism & Communications
Undergraduate
Bachelor of Science in Public Relations
University of Florida · College of Journalism & Communications
Specializations
Media Relations · Brand Narrative · Nonprofit PR
Small Business Strategy · Personal Branding · Crisis Communications
Based In
Florida, USA
Serving clients locally, nationally, and beyond
What We Do
Strategic PR without the big-agency price tag.
Every service is built around one goal: making sure your story reaches the people who need to hear it, in a way they'll never forget.
01
Media Relations & Press Strategy
We pitch your story to the journalists, editors, and outlets that matter most to your audience. From press releases to media lists to follow-up strategy — we handle the full press cycle.
Press ReleasesMedia PitchingEditorial Strategy
02
Brand Positioning & Narrative Development
Before you can tell your story, you need to know what it is. We work with you to define your brand voice, messaging architecture, and the narrative that will carry your brand forward.
Messaging FrameworkBrand VoicePositioning
03
PR Campaign Development
Full-scale campaign strategy from concept to execution. We design campaigns that build awareness, drive engagement, and create lasting reputational equity for your brand.
Campaign StrategyLaunch PRAwareness Campaigns
04
Personal Brand & Thought Leadership
For entrepreneurs, creators, and executives who want to be known for something. We build the platform, the content strategy, and the media presence that turns expertise into authority.
Executive PRThought LeadershipContent Strategy
05
Nonprofit & Cause Communications
Mission-driven organizations need PR that understands the nuance of purpose-driven work. We help nonprofits communicate their impact to donors, partners, media, and the communities they serve.
When things go sideways, message control is everything. We help brands respond quickly, communicate clearly, and protect their reputation when it matters most.
Not sure which service is right for you? Let's talk.
Our Work
Stories we've unleashed.
Every campaign starts with a story worth telling. Here's a look at the work — and the impact — we're building toward.
T
Startup · Full PR Portfolio · Multi-Platform Campaign
The Tesla Moped Campaign
52-page comprehensive PR portfolio — executive strategy, full communications plan, SWOT analysis, trade & financial news releases, multi-platform social content, media pitches, feature article, and presentation deck. Targeted college students aged 18–24 with a projected 30% awareness lift and $75K campaign budget.
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Nonprofit · Cause Communications · UF Campus Campaign
Joey's Wings Foundation
Full PR campaign strategy for a pediatric cancer nonprofit — "Spread Your Wings." Included campus partnership outreach, pop-up tailgate activations at three UF football games, origami crane installations, social media strategy, and measurable objectives targeting 15% awareness growth and 5+ student org partnerships.
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Nonprofit · Event PR · Print Collateral Design
United Way — Gameday in The Swamp
Designed and wrote a branded tri-fold pamphlet for United Way of North Central Florida's tailgate activation at The Swamp. Community-facing copy connecting Gator pride to local giving, featuring volunteer opportunities, raffle prizes, and donor impact messaging for the ALICE demographic.
Case Study
The Tesla Moped Campaign
A full-scale 52-page professional PR portfolio developed for Tesla's hypothetical launch of an electric moped targeting the college market. The portfolio demonstrated the complete lifecycle of a PR campaign — from executive-level strategy to frontline content execution.
Deliverables included a CEO executive summary memo, CFO funding letter with ROI projections, a full communications plan with three measurable objectives, SWOT analysis, 12-month campaign timeline, budget allocation ($75K), trade and financial media news releases, pitches to six specific journalists and media personalities, feature article with sourced quotes, social media content across X, Instagram, LinkedIn, and TikTok, and a full presentation deck.
A comprehensive nonprofit PR campaign developed for Joey's Wings Foundation, a pediatric cancer charity with ties to the University of Florida. The campaign focused on building campus awareness and driving community partnerships through strategic events and storytelling.
The strategy centered on three pop-up tailgate activations at UF home football games (USF, Texas, and Tennessee), a campus tabling presence at Turlington Plaza and the Plaza of the Americas, and a partnership initiative targeting 10+ UF student organizations including Cranes for Cancer, Letters of Love Florida, and UF Pre-Med AMSA. A signature "1,000 Cranes of Hope" co-hosted event added visual impact and emotional resonance to the campaign's closing chapter.
At a Glance
Client: Joey's Wings Foundation
Type: Nonprofit PR Campaign
Setting: University of Florida Campus
Duration: August – December
Goal 1: 15% awareness increase on campus
Goal 2: 10% more social media conversations
Goal 3: 5+ student org partnerships secured
Case Study
United Way NCFL — Gameday in The Swamp
Designed and wrote a complete branded tri-fold pamphlet for United Way of North Central Florida's tailgate activation at Ben Hill Griffin Stadium — The Swamp. The piece served as both a donor acquisition tool and a community engagement instrument, bridging Gator gameday culture with local charitable giving.
The copy targeted Gators fans, UF alumni, students, and staff — communicating the United Way's ALICE initiative (Asset Limited, Income Constrained, Employed), explaining how 100% of local donations stay in North Central Florida, and driving engagement through an exclusive raffle featuring UF-branded prizes and a signed Tim Tebow jersey. The pamphlet included a QR code for mobile donation and a clear call to action encouraging face-to-face conversations with United Way staff.
At a Glance
Client: United Way of North Central FL
Deliverable: Branded Tri-Fold Pamphlet
Setting: UF Gameday Tailgate
Audience: Gators fans, alumni, students
Focus: Local donor acquisition
Skills: Copywriting, design, event PR
More work coming soon.
Swamp PR is actively building its client portfolio. Interested in being featured here?
Get in Touch
Ready to come out of the swamp?
Let's talk about your story — and how we're going to tell it. Book a free 30-minute discovery call and let's see what's possible.
Send a Message
Let's make some noise.
Email
hello [at] swamppr [dot] com
Based In
Florida, USA · Serving clients nationwide
Response Time
Within 24 hours, always.
Discovery Call
30 minutes · Free · No pressure
"Swamp PR is built for clients who are done being overlooked. If that's you — reach out. The worst thing that happens is we have a great conversation."
